Want to create a full, private practice (with dream clients) that supports a full life?
You can create your ideal private practice, attracting your ideal clients, on your ideal schedule.
I would love to show you how
The new and improved
Practice By Design
is coming soon…
Practice by Design is getting a remodel. The doors are currently closed. I’ve got loads of upgrades and improvements planned. Get on the list for exclusive access to discounts and bonuses when we reopen.
You became a therapist to help people
For years, you have been dealing with low pay, long hours, heavy caseloads, so much paperwork… and it’s costing you.
Time with your family
Energy to do the things you enjoy
Your own mental health
You want to keep doing the work you love (or at least once did).
Something needs to change, but you keep getting stuck:
“I don’t even know where to start…”
“I just feel overwhelmed by it all…”
“Am I doing this right?…”
Maybe I should just quit and become a barista at Starbucks… ☕️
What if it didn’t have to be this way?
What if you could:
⭐️ Wake up excited to go to work every day.
⭐️ Earn more, work less, and do it all on your own schedule.
⭐️ Have the energy to take care of yourself and your family.
⭐️ Fill your practice with ideal clients.
⭐️ Have financial stability, even with the ebbs and flows of self employment.
⭐️ Market your practice with ease and confidence.
Because you have Goals, Drive, and Determination and that means…
You NEED a more sustainable schedule and a better income
You WANT to work with ideal-fit clients on your terms
You WISH you could take more time off without worrying about income
You DREAM of having the energy to take care of yourself and your family
And you DESERVE all of this and more!
Tatiana Bauer. LPC, Practice by Design Member
I have been more successful in the 6 months of being open than I thought was possible. Last month I almost made it to a 10K month. My life has been more balanced and I’ve been doing better about leaving work at work. The confidence gained during this process has been insurmountable in my ability to be a productive business owner and therapist.
You went to grad school to become a therapist.
But no one taught you how to run a business.
At this point, I’m sure you’ve heard it all.
The grad school professor that tells you we don’t do this for the money. The supervisor warns you that it’s harder than you think. The overbooked colleague that says no one will pay privately and you have to take all the insurance… “Besides, I value accessibility.“
It might be a grind. But you’re helping those most in need. And a steady paycheck feels comfortable.
Here’s the thing.
You don’t have to go another 3 or 6 or even 12 months working in a toxic environment, with clients that drain you, stressing about productivity… because you're feeling overwhelmed by the idea of making the jump to private practice.
You don’t have to keep seeing 30 clients a week, skipping your lunch breaks, doing notes on the weekends, and squeezing just one more session in, because that’s the way you were told it’s supposed to work.
With rising burnout rates and the ever-increasing need for mental health services, your unique talents are needed. We cannot afford to keep losing great clinicians to unrealistic, unsustainable, and even toxic working conditions.
You are needed. You are valuable.
Donna Duncan, LMFT, Practice by Design Member
The best part of Audrey’s Practice by Design course, for me, is the real-time we share as a group. Each member is in a different part of their journey. Listening to those who are further along in the success of their practice is really inspiring, and motivational. Listening to those who are just starting out, reminds me to not take for granted how far I’ve already come; listening to those who are struggling reminds me that I’m not alone regarding the challenges of my growing pains.
Hi, I’m Audrey
I know what it’s like to feel overwhelmed and confused about private practice.
Like so many other therapists, my private practice started part-time, as a hobby, while I worked at an agency. I actually loved my CMH job and looked forward to returning after my twins were born.
Yes, I loved my agency, but the pay and commute were just not sustainable.
I had to confront the painful reality of commuting, pumping, sleep deprivation, and childcare costs that were more than my mortgage…to take home little to no income. I knew I needed a private practice that would work for ME. I was already having a hard enough time figuring out this thing called motherhood (shout out to postpartum rage). So I designed my practice around my life. Not my life around my practice.
Wait… what!?
Because if you’re not taking care of yourself, how can you take care of others?
Today, I have a fully-online private practice, seeing 8 ideal-fit clients a week, charging $350 a session, and taking at least 4 weeks off each year. I have the space to take care of myself, and my family, and even start a second business!
I want to help you create your ideal practice (whatever that means for you.
I know with 100% confidence that it’s possible.
Practice by Design was created for therapists who…
Step by Step on how to set up your business.
Define your ideal client and niche(s)
Set up the systems to run smoothly from the start
Learn the most essential marketing strategies
Cut through the overwhelm and keep it simple
Are new to Private Practice
Fill your practice with ideal-fit clients
Attract more private pay clients
Streamline your practice to save time and energy
Create an aligned marketing strategy
Banish imposter syndrome and feel confident
Have an existing Private Practice
Wherever you are in your practice journey, Practice by Design is for you.
The Nitty-Gritty Details
Practice by Design is a lifetime access program with everything you need to create the practice (and life) you really want.
Using my signature life-first approach I help therapists design a private practice that supports their life, not the other way around.
This is not some formulaic, one size fits all solution. I’m talking about a guide to creating your practice that fits your reality.
👉 You will learn how to effectively market with confidence and ease to fill your practice with ideal clients.
👉 We will make the unknown - known with the concrete steps, structures, and systems to not just start, but also grow a business that runs smoothly and efficiently now and in the future.
👉 We are going to get real about your life, circumstances, values, limits, and boundaries that need to guide your business decisions.
👉 You will join a supportive community of like-minded others, where we will challenge the “usual and customary” cultural narratives that have left us burned out, and support each other in doing hard things.
⭐️ Plus, you get the benefit of my type A, details-oriented, rabbit hole information seeker, hyper-organized brain. (For real ya’ll, it might cause problems in my marriage, but it makes me great at this kind of stuff)
You don’t know what you don’t know.
Sure, you could do this on your own.
You also know you could do it a lot faster (and with a lot less struggle) if you had the right support.
I’ve learned a thing or two over the years and I’ve condensed it down just for you to take the guesswork out of starting and growing your ideal practice full of ideal clients.
The new and improved
Practice by Design is
coming soon!
Practice by Design is getting an overhaul. I’ve got loads of upgrades and improvements planned. Once the doors re-open you will get:
⭐️ Instant and ongoing access to Practice by Design Vault and all future updates
⭐️ Exclusive ongoing access to the Practice by Design Facebook community.
⭐️ The worksheets, templates, and scripts you want and need for your practice.
⭐️ Marketing essentials to attract and book ideal private pay clients.
And so much more…
Get on the list to be the first to find out when PBD opens up again and get exclusive early access pricing and bonuses!
In the meantime, you will also receive my super valuable newsletter about all things private practice. You can unsubscribe any time.
Still have questions?
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This program is ideal for someone looking to start their practice anytime in the next 6 months. But with lifetime access, it’s never too early to start planning. There are lots of things you can put in place now that will set you up for WILD success when you’re ready to officially open your doors.
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If you need to make changes to your practice, you’re in the right place. We have everything you need to determine what changes need to be made and the tools and systems to implement those changes. Not to mention the support of a community that has your back!
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The program is designed to be completed in 10 weeks. But you have lifetime access to the program which allows you to make MAJOR changes in a short timeframe while giving you the space and opportunities to become an expert over the long term.
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To get the most out of your experience, you’ll want to set aside 1 hour per week for the live coaching calls, as well as 2-4 hours to complete the weekly lessons and assignments. But remember, there is no ‘behind’. You’ll have lifetime access to the program and community. Because life happens, and we will be there when you’re ready.
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There is no ‘perfect time’ to start or transform your practice. I’m not here to pressure if you aren’t ready. But I’m happy to help you figure it out. The sooner you start, the sooner you will see the rewards.
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That’s okay! Life happens. And a huge part of this program is REDUCING your stress so there is no such thing as ‘behind’ when it comes to building a Balanced Private Practice. With this program, you will have lifetime access to all the materials and community!
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PBD is intended to help therapists start or grow their ideal solo practice, but can help you position your solo practice to expand in the future.
I am ready to hire my first therapists: PBD is not the right program to start your group practice.
I want to start a group practice sometime in the future: PBD can help you establish a successful solo practice that allows for the space and time to grow your group when you are ready.
If you are unsure, reach out, and let’s chat.
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Due to the high-touch nature of this program, refunds will not be offered. If you have questions or are not sure if this is the right program for you, send me a message. I'll be 100% honest about whether I think it will be a good fit.
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Of course! Use the chat window in the bottom corner of this page to send me a message with your questions. Or you can email me here. If needed, we can hop on a complimentary 15-minute call to decide if this is right for you.