What the Heck Does Networking Actually Mean for Therapists?

Written By Audrey Schoen

Networking. Everyone says you need to do it. But what does that even mean? Are we talking about awkward mixers with stale crackers and forced small talk? Sitting across from a stranger at coffee, both secretly wondering when it’s socially acceptable to check your phones? Or is there something better—something that actually works without feeling like a chore?

Why Networking Matters (Yes, Even for Introverts)

If you’re in private practice, especially private pay, networking is hands down one of the best long-term strategies for building a sustainable business. Why? Because referrals from trusted sources convert better. When a potential client hears about you from someone they already trust—whether it’s a doctor, another therapist, or even their dentist—they’re far more likely to reach out and actually schedule.

But networking isn’t just about getting more clients. It’s also about building a strong support system. Private practice can feel isolating, and having a network of colleagues you can turn to for case consultation, business advice, or just moral support makes a huge difference in staying grounded and growing professionally.

(Want an easy way to track your networking contacts and referrals? Grab my free Annual Practice Data Tracker to keep it all organized.)

So, What Do I Actually Do?

Traditionally, networking has meant in-person meetings: one-on-one coffees, business lunches, or formal networking events. Some people thrive in these settings, others… not so much. Networking doesn't have to be awkward or exhausting. It’s not a one-size-fits-all approach, and there are plenty of ways to build meaningful professional connections that fit your energy levels, personality, and schedule. Here are some ideas:

Traditional Networking (With a Twist)

  • Coffee or lunch meetings – But keep it short! A 30-minute video chat can be just as effective (and way less draining) than a full sit-down meal.

  • Group meetups – Find (or host!) networking events for therapists, wellness professionals, or local business owners.

  • Open houses – Great for connecting with other professionals in your area and getting your name out there.

  • Walk-ins – If you’re in a small community, stopping by local offices to drop off materials can be effective.

  • Cold emails or calls – Yes, it can feel awkward, but a well-crafted email introducing yourself can go a long way.

  • Casual Mentions – Your dentist, hair stylist, or barista might know someone who needs you—so talk about what you do!

  • Collaborating on Projects – Hosting a workshop, writing a guest blog, or creating a resource together can naturally build connections.

Online Networking (Yes, It Counts!)

  • Facebook therapist groups – Introduce yourself, offer value, and participate in discussions.

  • Non-therapy Facebook groups – Parent groups, local business groups, and interest-based communities can be great places to connect.

  • DMs and voice messages – A quick voice memo can feel more personal than a typed-out message.

  • LinkedIn – If your ideal clients are professionals, this can be a great platform to engage.

  • Instagram & TikTok – If you create content, engaging with other professionals in your field can help build relationships.

  • Online networking groups – Women’s business groups, local entrepreneur meetups, or therapy-specific online communities can be gold mines for referrals.

Who Should I Be Networking With?

The answer depends on your niche and ideal client. Think about who your clients interact with—those are the people who can refer to you. Some ideas:

  • If you work with moms: Birth professionals, pediatricians, couples therapists, lactation consultants, postpartum doulas.

  • If you work with couples: Child therapists, mediators, family law attorneys, financial planners.

  • If you focus on trauma: Injury attorneys, doctors, physical therapists, non-trauma-focused therapists.

  • If you specialize in ADHD: Executive function coaches, school counselors, occupational therapists.

  • If you focus on LGBTQ+ clients: Affirming medical providers, community organizations, advocacy groups.

  • If you focus on chronic illness: Functional medicine practitioners, dietitians, pain management specialists.

  • If you do career counseling: University career services, HR professionals, leadership coaches.

(If you’re just starting out and feeling overwhelmed by all the moving parts of private practice, Private Practice Foundations simplifies the process so you can focus on what matters most—serving your clients.)

What Do We Even Talk About?

Networking isn't about selling yourself—it’s about building relationships. Have a few go-to questions that help you understand the other person’s work and how you might collaborate. For example:

  • "What do I need to know about your ideal client to refer the right people to you?"

  • "Who do you do your absolute best work with?"

  • "What sets you apart from others in your field?"

  • "Do you take insurance? If so, which ones?"

  • "Do you work with kids? What ages?"

  • "Do you have evening or weekend availability?"

  • "Do you specialize in any particular modalities?"

  • "What’s one challenge you see clients facing that you wish more providers understood?"

  • "What’s something exciting you’re working on right now?"

Be ready to answer these same questions about your own practice. Bonus points if you have a short, engaging way to explain what you do without sounding like a sales pitch.

What About the Follow-Up?

Networking isn’t just about making the connection—it’s about maintaining it. Building professional relationships takes time, and regular follow-ups keep you on someone’s radar. Here’s how to stay in touch without feeling pushy:

  • A quick text or voice message to check in.

  • A short email reminding them you’re available for referrals.

  • Tagging them in a relevant referral post on social media.

  • Dropping by their office with a quick hello and some updated materials.

  • Sending a resource or article related to a past conversation—this keeps you on their radar and adds value to the relationship.

  • Engage with their content online (comment on posts, share their events, etc.).

  • Offer to do an Instagram Live together, co-host a webinar, or refer back to a helpful resource they provided.

  • If it feels right, scheduling a second meeting to continue the conversation and deepen the connection.

Make Networking Work for You

Networking doesn’t have to feel forced or draining. Find the methods that work for your personality and schedule, focus on building real relationships, and remember—it’s about helping each other, not just scoring referrals. 

Want more tips on running a balanced, thriving practice? Join my Balanced Practice Community (10k+ therapists strong!)

If you need guidance on how to network effectively, build referral relationships, or confidently share your expertise, I’m here to support you. Together, we can create a strategy that fits your personality and business goals.

Let’s reframe networking as a chance to build authentic relationships that uplift your practice.

About the Author

Audrey Schoen, LMFT, is a seasoned business consultant and financial boundaries expert who understands the challenges of being a therapist, practice owner, and parent of twins. With her extensive experience, she specializes in helping therapists enhance their marketing voice and directly connect with their ideal clients. Audrey equips therapists with actionable steps and empowering insights, ensuring they can confidently set fees and effectively serve their clients.

Partner with Audrey to take your practice to the next level!

Audrey Schoen
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