Building Buzz for Your Private Practice
A Pre-Launch Strategy You May Not Know About
Launching a private practice is a whirlwind. You're likely knee-deep in the nitty-gritty – paperwork, office hunting, financial planning – the list goes on. Marketing might feel like the last thing on your already-overflowing plate, something to tackle "after" you've officially opened your doors. But here's a secret no one is talking about: you can build a strong online presence months before launch with a coming soon website.
Pause, Breathe, and Prioritize
Let's face it, in today's world, a website is practically a requirement for any business, and private practices are no exception. It's your digital storefront, a 24/7 space where potential clients can learn about you, your services, and how you can help. Platforms like Squarespace make creating a website easier than ever with user-friendly templates. There are even therapist-specific templates available that take the guesswork out of design and functionality. These pre-designed templates cater to the unique needs of therapists, making the website building process even smoother.
But what if you're feeling intimidated by the idea of building a full website? Don't worry, you don't have to wait until everything is perfect. You can start much simpler with a one-page coming-soon website.
Why a “Coming Soon” Website Rocks for Your Private Practice
Think of it as a digital "save the date" for your practice. You don't need a complex, multi-page masterpiece. Even a simple one-pager launched months before your official opening offers significant advantages:
Early SEO Traction:
Google rewards websites with longevity. By claiming your online space early, you're essentially telling Google, "Hey, I'm here to stay!" This helps improve your search ranking when your full website launches. Early SEO traction? Yes, please!
Gauge Interest:
Let the world know you're coming! Announce your "coming soon" status (e.g., "Launching Fall 2024") and see if people start finding your website organically. This gives you a valuable glimpse into potential demand for your services and provides a central location to direct potential networking contacts or future clients who want to learn more.
Build Excitement:
A coming soon website is more than just a placeholder. It's a chance to spark interest. Briefly introduce your niche(s), your unique approach, and maybe even a sneak peek at what services you'll be offering. This builds anticipation and gets people excited about what's to come.
Feeling overwhelmed by the technical aspects of building a website? Don't worry, I've got you covered! Check out my $9 click-by-click training that helps you build a one-page website for your business in just a day!
Crafting a Compelling Coming Soon Website
Now, let's talk about making your coming soon website work for you. Here are two things you should definitely consider:
Compelling Copy:
The key to attracting ideal clients is speaking directly to their needs and pain points. While crafting award-winning prose isn't the goal, your website copy should be clear and resonate with your target audience. This step can be more time-consuming than you think. Start by taking notes on how your ideal clients describe their struggles and goals in their own words. What keeps them up at night? What changes do they want to make in their lives? Writing effective copy can be done yourself (DIY), but if you're feeling overwhelmed, consider enrolling in a therapist-focused mentorship program to help you craft authentic, effective copy that attracts the perfect clients for your practice.
Strong Call to Action (CTA):
Don't leave potential clients hanging! Your website should give them a clear next step, whether it's signing up for your email list to receive launch updates, scheduling a free consultation once you open your doors, or subscribing to your blog for valuable mental health information. CTAs should be direct, positive, and action-oriented. Ditch the wishy-washy "Let me know if you're interested" and go for something like "Let's work together on your journey towards peace and lasting change. Schedule your free consultation today!"
Remember, your coming soon website doesn't have to be complicated. With a little planning, a few clear calls to action, and some helpful resources, you can start building anticipation for your private practice and establish yourself as a resource in your community – all before you even open your doors.
Ready to get started?
Launching a private practice is an exciting journey, but it can also feel overwhelming. With so much to organize, a coming soon website can be your secret weapon for getting a head start and building momentum before you even open your doors.
Here at Balanced Private Practice, we believe in empowering therapists to create a practice that thrives while honoring their personal lives. We offer resources and support to help you build a strong foundation, starting with your online presence. if you're interested in preparing to launch your private practice, reach out and we can chat about how we can work together. If you're interested in beginning:
Apply to Work with Me
Learn More About Me and My Courses
Start Preparing for Your Launch Day!
Discover More at Balanced Private Practice!
Whether you're a seasoned therapist or just starting out, your needs and goals will evolve as your practice grows. That's why I offer a range of resources beyond coming-soon one-page website creation to support you throughout your practice development.
From the foundational elements of business planning and fee setting with Private Practice Quick Start and Fee Setting Success to the art of client conversion with Client Conversion Code, I provide the tools and knowledge to build a practice that thrives on your terms.
Remember, you don't have to navigate this journey alone. Let Balanced Private Practice be your partner in building a successful and sustainable private practice. Let's do this together!
About the Author
Audrey Schoen, LMFT, is a seasoned business consultant and financial boundaries expert who understands the challenges of being a therapist, practice owner, and parent of twins. With her extensive experience, she specializes in helping therapists enhance their marketing voice and directly connect with their ideal clients. Audrey equips therapists with actionable steps and empowering insights, ensuring they can confidently set fees and effectively serve their clients. Partner with Audrey to take your practice to the next level!